Single Origin · Antioxidant-Rich · Sugar-Free · Caffeine-Free · Hand Harvested · Halal Certified

A new kind of ingredient house

We source what matters. We present it without embellishment. The product speaks. The brand ensures you notice.

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Dioscorea alata
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A root the world is waking up to.

Ube is a purple yam central to Filipino cuisine for centuries.

Soft, creamy sweetness. Natural notes of vanilla and hazelnut.

Taste
Creamy, naturally sweet. Vanilla-forward with a quiet hazelnut finish.
Colour
Deep violet-purple. Entirely natural. No dyes, no extracts.
Origin
The Philippines. Grown and harvested by local farming communities.
Process
Hand-harvested. Low-temperature dried. Lab tested per batch.
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Your daily ube ritual.

All products
The Starter Set
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The Starter Set
Required for first-time orders

The Starter Set

Everything you need to begin. A hand-selected glass jar, your first 100g pouch of pure ube powder, and a dosing spoon. This is where every sāde ritual begins.

01 Hand-selected glass jar Reusable
02 100g pouch · sāde ube Dioscorea alata
03 Dosing spoon Brass
04 The sāde Ube Guide Digital · QR
$38.00 Free shipping over $51
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Your jar is reusable. Refills sold separately.
Most chosen
Monthly

Monthly Restock

100g of pure ube, at your door every 30 days. We message you on WhatsApp before each shipment — you confirm, we ship. No auto-charges. No commitments.

$28.00/month Learn more
One-time

One-Time Refill

A single 100g pouch of pure ube powder. Order whenever you're ready. Available after your first Starter Set.

$32.00 Add to cart
My story

The last stop. The one I almost skipped.

I searched in more than ten countries, convinced the answer would be Japan or South Korea. It didn't come there. The Philippines was my last stop — almost an afterthought.

Somewhere between the islands, the heat, and the unhurried rhythm of a place that lives close to the water and even closer to joy — I found ube.

Alaa Saadé · Founder
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My story
The Philippines 2026